Arquivos BANT • Treinamentos e Desenvolvimento de Pessoas

Metodologia BANT e a qualificação de leads

A metodologia BANT (Budget, Authority, Need, Timing) é uma das mais tradicionais e eficazes abordagens para qualificação de leads e desenvolvimento de negócios. Criada pela IBM nos anos 1960, a BANT continua relevante e amplamente utilizada por equipes de vendas e marketing em diversas indústrias.

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Tag: BANT

Metodologia BANT e a qualificação de leads